The Brand USA Mexico Sales Mission provides U.S. partners with a valuable opportunity to connect directly with Mexico’s leading tour operators, travel agencies, industry decision-makers, and trade media, strengthening face-to-face business relationships in one of the United States’ most important international source markets.
Based on participant feedback, this year’s mission will focus on Guadalajara and Mexico City, allowing for a more balanced agenda. To maintain the mission’s national reach and commercial value, leading tour operators from Monterrey will be invited to Guadalajara to participate in the one-on-one appointments. Key partners from the Bajío region will also be included, providing access to decision-makers from Mexico’s principal outbound travel markets.
Registration closes Friday, October 16, 2026.
Limited availability.
Partner Benefits
Meet and develop relationships with leading travel trade partners from Mexico City, Guadalajara, Monterrey, and the Bajío region.
Present destination, attraction, and travel product updates to top tour operators and travel advisors.
Participate in targeted one-on-one business appointments and network with key industry partners and specialized trade media.
Increase awareness, product development, and sales opportunities in the Mexican market.
Registration Fees
Brand USA has a limited number of partner spots available for this Sales Mission.
Primary Delegate: USD $4,000
Secondary Delegate: USD $2,000
*Registration fees do not include airfare, accommodations, or other travel expenses.
Mission Markets
Guadalajara
Guadalajara is a strategic tourism, business, and technology hub with strong air connectivity and a sophisticated outbound travel market. It also provides access to the growing Bajío region
Monterrey
Monterrey is one of Mexico’s strongest outbound travel markets, driven by its economic strength, geographic proximity to the United States, excellent air connectivity, and high travel frequency. Although the mission will not visit Monterrey this year, leading tour operators from the city will be invited to Guadalajara to participate in the one-on-one appointments, ensuring that U.S. partners maintain access to this important market.
Mexico City
Mexico City is the center of Mexico’s travel industry and home to the country’s leading tour operators, agencies, airlines, media outlets, and corporate travel buyers. Its national influence makes it essential for maximizing visibility, business opportunities, and industry relationships.
Schedule
*The agenda is subject to slight modifications.
Sunday - January 10th, 2027
Guadalajara
HOUR
ACTIVITY / COMMENTS
All Day
Partners arrival
Monday - January 11th, 2027
Guadalajara
HOUR
ACTIVITY / COMMENTS
Morning
9:00 am
1:30 pm
1:45 pm
2:00 pm
2:30 pm
4:00 pm
7:30 pm
Arrival of Top Tour Operators from Monterrey
BREAKFAST & PRE-CON
Partners Set-Up
Partners’ arrival to lunch
Tour Operators welcome and registration
LUNCHEON
ONE ON ONE BUSINESS SESSION
Each partner will have a table to meet with each director and/or manager of the participating tour operators and travel agencies. They will have 9 minutes for each meeting.
End of the Day
Tuesday - January 12th, 2027
Guadalajara – Mexico City
HOUR
ACTIVITY / COMMENTS
Morning
8:00 am
8:30 am
9:15 am
12:05 pm
12:30 pm
3:30 pm
6:36 pm
8:30 pm
Departure of TOs
Partner Set-Up / Preferably check-out before the event
Travel Agents arrival & registration
TRAVEL AGENT TRAINING
Raffle and closing event
End of trainings
Transportation to the Airport
Flight AEROMEXICO - AM 253
(GDL 6:36 pm – MEX 8:10 pm)
Arrival to Mexico City & transportation to the hotel
Wednesday - January 13th, 2027
Mexico City
HOUR
ACTIVITY / COMMENTS
10:00 am
3:00 pm
3:30 pm
4:00 pm
7:30 pm
9:30 pm
Mexico Insight Presentation
Partners Set-Up
Tour Operators welcome and registration
ONE ON ONE BUSINESS SESSION
NETWORKING COCKTAIL
End of the Day
Thursday - January 14th, 2027
Mexico City
HOUR
ACTIVITY / COMMENTS
8:00 am
8:30 am
9:00 am
9:15 am
12:05 pm
12:30 pm
5:00 pm
9:30 pm
Partner Set-Up
Travel Agents arrival & registration
Welcome and format explanation
TRAVEL AGENT TRAININGS
Raffle and closing event
End of the training
CLOSING NETWORKING EVENT
End of the Day
Friday - January 15th, 2027
Mexico City
HOUR
ACTIVITY / COMMENTS
All Day
9:00 am
3:00 pm
4:00 pm
Partners departure
*OPTIONAL TRADE PARTNER OPPORTUNITY
Short promotional videos (up to 10 partners). Information below.
Transfer back to the hotel
End of Sales Mission
Travel Arrangements
- Participants are responsible for their own airport transfers upon arrival into and departure from Mexico.
- Group transportation between cities if taking the recommended flight will be provided as part of the program.
HOTEL INFORMATION WILL BE PROVIDED SOON...
Guadalajara
Check in - Sunday, January 10th
Check out – Tuesday, January 12th
(2 nights)
Mexico City
Check in - Tuesday, January 12th
Check out – Friday, January 15th
(3 nights)
FLIGHT INFORMATION
Tuesday, January 12th
Flight AEROMEXICO - AM 253
(GDL 6:36 pm – MEX 8:10 pm)
G E T I N T O U C H
Please note: Brand USA reserves the right to review all registrations to ensure alignment with our event's purpose and standards. We may approve or decline participation at our discretion to maintain the intended focus and quality of the event.