February 18, 2027
Sydney, Australia
Every year, Brand USA hosts a B2B event in Sydney to connect our U.S. partners with the top travel trade across Australia and New Zealand.
The day consists of up to 25 one to one appointments with product developers from across the markets followed by a networking event. This day provides partners with an opportunity to build and strengthen their relationships and build product as well as receive updates on market conditions.
In 2027, the B2B day will take place at Doltone House Darling Island on Thursday, February 18th, after the Visit USA Expos and the day prior to IMM Sydney.
February 22, 2027
Auckland, New Zealand
The Brand USA New Zealand Expo is the largest U.S.-specific travel trade event in the country and is highly anticipated by the travel industry.
This event brings together travel agents, home-based travel brokers, wholesaler reservations and sales staff, heads of industry, and trade media. With the success of the new format introduced in 2026, we anticipate strong attendance from both exhibitors and travel agents.
In 2027, the New Zealand Expo will be held on Monday, February 22nd at the Cordis Auckland Hotel.
Register
Register using one of the options below. Please note, you can only choose one.
All registrations are subject to Brand USA approval.
Australia B2B & New Zealand Expo
February 18, 2027 - Sydney, Australia
February 22, 2027 - Auckland, NZ
Registration closes December 12, 2026.
Limited availability.
Registration Fees
Australia B2B
Primary Delegate: $1,500 USD
Secondary Delegate: $500 USD
Shared Table: $2,000 USD
(shared tables permitted for product partners only)
New Zealand Expo
Gold Exhibitor (20 spaces available)
Includes – expo booth + onstage interview + American Icon’s video reel
Primary Delegate: $1,250 USD
Secondary Delegate: $350 USD
Silver Exhibitor (30 – 40 spaces available)
Primary Delegate: $950 USD
Secondary Delegate: $350 USD
*Registration fees do not include airfare, accommodations, or other travel expenses.
Cancellations made after January 15, 2027 will be charged the full registration amount.
Partner Benefits
Opportunity to meet one-on-one with Australia and New Zealand top product decision makers
Networking with key travel trade partners and media
Opportunity to exhibit and/or present to top U.S selling travel agents
G E T I N T O U C H